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Everyday uses · 2026-06-13 · Updated

Following sneaker releases and restocks: a beginner's proxy setup

How a simple restock monitor works, which proxy type suits it, why your own connection is the one for entering a draw, and the store rules you need to respect.

In plain English: limited sneaker releases sell out fast, so many collectors use a monitor: a small tool that checks public product pages and tells you when something launches, comes back in stock or changes price. A proxy can help a monitor run smoothly. It won't help you buy more than your share, and it isn't a way round a store's rules. Every retailer sets its own terms for releases, and you need to follow them and the law.

What a proxy can and can't do here

  • It can let you view a store's site from the country it sells in, so you see launch pages, prices and stock the way local shoppers do.
  • It can keep a monitor's automatic checks separate from your own everyday browsing.
  • It can't improve your chances in a draw or raffle. Winners of a draw are picked at random from the entries.
  • It can't make it acceptable to enter a draw more than once, get past purchase limits, or check out with a bot where a store forbids it. Stores can and do cancel orders that break their release rules.

Entering a release yourself

Many big releases now run as draws or reservations through the brand's own app or website, usually with one entry per person. For that, use your normal connection and your one account. A proxy adds nothing, and entering from several accounts or addresses breaks the rules and can get all of your entries cancelled.

Which proxy type suits a monitor?

  • Residential, rotating: a good fit for monitors, because each page check stands on its own and doesn't need to keep an address.
  • Residential, sticky, or Residential Premium: for monitors that need to keep one address for a while, for example on a store that remembers your chosen country in a session. Residential Premium is also where fixed, home-provider addresses (often called ISP proxies) come from here; there's no separate ISP plan.
  • Datacenter: big sneaker stores commonly turn server addresses away, so it's rarely worth paying for in this case.

Setting up a simple monitor in 3 steps

  1. Put each address through our proxy checker and drop any that don't answer.
  2. Confirm the location with our IP lookup tool: a UK store's pages should be checked from a UK address.
  3. Set a gentle check interval in your monitor (there's no need to check a page every second) and respect any limits the store sets.

Things that matter more than the proxy

  • Your account's history. Many stores favour long-standing accounts with real orders behind them.
  • Accurate details. Use your real name, address and payment details; mismatched details are a common reason for cancelled orders.
  • Sensible settings. Keep retry intervals reasonable and well within the site's rate limits.

Keep notes after each release

Whether you got a pair or not, jot down what happened: when the monitor alerted you, whether the page loaded, and where things went wrong. Next time, you'll know what to change. Collector communities often swap these notes after a launch.

Is this allowed?

Watching public product pages at a polite pace is generally fine. Automated buying is a different matter: many retailers' terms ban bots, and they may cancel orders placed with them. Read each store's release rules, enter once, and buy within the limits they set.

Where our proxies fit

For a monitor, start with a small amount of residential data and see how it goes. If you need an address that never changes, our page on ISP proxies explains how fixed addresses work here: they come through Residential Premium and are billed per GB, like everything else we sell.

Keep reading

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Datacenter proxies cost $2.49 per gigabyte (GB) of data you use, so trying one on the site you care about needn’t cost much. Your login details are ready within seconds, and if you get stuck, a real person answers questions 24/7.

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