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Beginner guide

Checking Your Ads Appear Where You Paid for Them

B By Budget Proxies team Plain-English proxy guides · Updated

Put simply: ad verification means checking, for yourself, that your online ads are being shown properly: the right advert, in the right spot, to the right people, in the right place, and leading to the right page. Ad networks decide what to show based on each visitor's IP address and location, so you can only check fairly from addresses that look like real people in each place you're targeting.

Say you run a small shop and pay for ads aimed at shoppers in Dublin, but you live somewhere else. From your own connection you'll never see what a Dublin shopper sees. A residential or mobile proxy in Dublin fixes that. This guide explains which type to use, what to check, and how to keep it to a simple routine. Is this allowed? Yes, when you're checking your own ads, or ads shown publicly to everyone, within each platform's terms of service.

B
Budget Proxies team · Plain-English proxy guides

Written and kept up to date by the people who run Budget Proxies. If a step no longer matches what you see on your screen, let us know through the contact page.

What this guide walks you through

  • Why your own connection can't show you the full picture
  • Residential for desktop ads, mobile for phone ads
  • Five things worth checking
  • Which type for which check
  • A simple routine to follow

Why your own connection can't show you the full picture

Ad networks often draw fences around their adverts by location and by type of network. They may show different ads, or none at all, to visits that look like they come from data centres. So a datacenter proxy would show you something no real customer ever sees, which defeats the point of checking. Your home connection has the opposite problem: it only shows what people near you see. To see what a real customer sees, you need an address on a real home or mobile network in the place you're targeting.

Residential for desktop ads, mobile for phone ads

Residential, for ads seen on computers

Residential proxies do most of the work. They show you desktop ad placements the way a household in a particular city or country would see them, with city-level targeting in the major markets. They start at $3.98/GB.

Mobile (4G/5G), for ads seen on phones

Plenty of campaigns only run on phones. To check those, mobile proxies let you see ads as someone on a real phone network does, right down to the carrier's network ID. If you advertise on both computers and phones, use residential and mobile together.

Five things worth checking

  • The right places: your campaign shows up in the regions you chose, and only there.
  • The right advert: the correct version appears, with no broken images or wrong variants.
  • The right landing page: clicking the ad takes people where it should, with no odd redirects along the way.
  • Signs of ad fraud: suspicious placements, hidden ads, or ad space that isn't what it claimed to be.
  • What others are running: the public ads competitors show in each market.

Which type for which check

Keep this table handy when you plan your checks.

Which type to use for each ad check
What you're checking Type to use Why
Ads shown on computers Residential Looks like a real household in that market
Phone-only campaigns Mobile (4G/5G) Shows what a real phone user sees
Ads aimed at one city Residential Lets you pick the city in big markets
Daily checks on many ads Residential (rotating) Spreads your checks over many IPs
Hard-to-reach ad networks Residential Premium Gets through more often

A simple routine to follow

For each campaign, set the country, and in major markets the city, then run your checks through residential IPs (and mobile ones for phone-only ads). Check high-spend campaigns daily and smaller ones at least once a week. Our IPs cover 55+ countries, arrive instantly and work over HTTP/HTTPS and SOCKS5.

Next steps: read the proxies for ad verification page, estimate your cost on the proxy calculator, compare the types on the pricing page, or buy now. Keep every check within each platform's terms of service.

Questions beginners ask

Ad networks often show different ads, or no ads, to traffic that comes from data centres. You'd be looking at something no real customer sees, so for honest results you need residential or mobile IPs.
Probably. Residential covers ads shown on computers, and mobile shows exactly what someone on a phone network sees. Lots of advertisers use the two together.
Yes. Residential proxies offer city-level targeting in the major markets, so you can confirm an ad shows up in the city you paid for.
Daily for campaigns you spend a lot on, and at least weekly for the rest. That rhythm catches location mistakes, wrong adverts and odd redirects while they're still new.
Yes, as long as you're sensible: check your own ads, or ones shown publicly to anyone, and stay within each platform's terms of service and the law that applies to you.

Not sure what to buy? Start at step 1

Here are our four types, from the lowest price per GB upwards. Try a small amount of the first one that could work for your project, and only move up a step if a quick test lets you down.

Small first order? Datacenter from $2.49/GB · billed on the data you actually move · ready straight away · 30 days to use it · no traffic logs.

What to read next

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Choose from 55+ countries, pay from $2.49/GB for only the data you use, and get your login details straight away. If a step trips you up, human support is there 24/7.

The four types

Every guide on the site

What Are Proxies? A Starting Point for Beginners What Are Datacenter Proxies? The Low-Cost Place to Start What Are Residential Proxies? Home Addresses, Explained Datacenter vs Residential Proxies: Which Should a Beginner Buy? Mobile vs Residential Proxies: Do You Really Need Mobile? Proxy or VPN? The Difference, and Which One You Need SOCKS5 or HTTPS? Choosing a Proxy Protocol Without the Jargon How Rotating Proxies Work, Explained Without Jargon Which Proxy Type Suits Your Web Scraping Project? Checking Your Ads Appear Where You Paid for Them How to Use a Proxy: A First-Timer's Walkthrough How to Choose a Proxy Without Overspending Shared vs Dedicated Proxies: Do You Need Your Own IP? Free vs Paid Proxies: Is Free Ever Good Enough? What Is an IP Address? A Plain-English Guide What Is a Residential IP? (You Probably Have One) Forward vs Reverse Proxy, Explained with Everyday Examples What Are Mobile Proxies, and Do You Need One? What Are ISP Proxies? Home-Registered IPs on Fast Servers Sticky Sessions Explained: When Your IP Should Stay the Same Proxy Authentication for Beginners: Password or Whitelist? Proxy Protocols in Plain English: HTTP, HTTPS and SOCKS5 Rotating vs Sticky Sessions: Which One Do You Need? ISP vs Residential Proxies: Which Suits a Small Project? Checking Your Search Rankings from Another Place Social Media Accounts and Proxies: A Beginner's Guide Keeping an Eye on Prices in Other Countries Checking Online Shops and Listings from Abroad Market Research with Proxies for Small Projects Following Your Competitors, the Simple Way Your First Web Scrape with Proxies, Step by Step Getting Lots of CAPTCHAs? Why, and How to See Fewer Is My Proxy Fast? How to Test It Properly Why Your Proxy Got Blocked, in Plain English What Your Proxy Error Code Is Telling You Not Sure How Many Proxies to Buy? Start Here Python and Rotating Proxies: A Gentle First Walkthrough Web Scraping the Polite Way: Habits to Learn Early

New to proxies? Start with a small order

Datacenter proxies cost $2.49 per gigabyte (GB) of data you use, so trying one on the site you care about needn’t cost much. Your login details are ready within seconds, and if you get stuck, a real person answers questions 24/7.

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